Investigating Breeding Priorities Using Socioeconomic Methods

Authors:

Dr. Karina Gallardo Ph.D., Washington State University; Huixin Li, Washington State University

This webinar, recorded April 17, 2013, explores the application of survey data to determine how breeding targets are prioritized within Rosaceous breeding programs, and how socioeconomic challenges affect the determination and implementation of breeding priorities.

About the Presenters

R. Karina Gallardo is an Assistant Scientist Extension Specialist in the School of Economic Sciences. She is stationed at the Tree Fruit Research and Extension Center and is affiliated faculty of the Center for Precision and Automated Agricultural System at Washington State University. She holds a BS in Food Science from Universidad Nacional Agraria La Molina (Lima, Peru), a Master in Science in Agricultural Economics from Mississippi State University and a PhD in Agricultural Economics from Oklahoma State University. Karina’s primary research and outreach goal is to enhance value-added agribusiness opportunities for specialty crops in the state of Washington. Her areas of research are focused on consumer demand analysis and the economics of technological change. Karina is conducting research assessing consumers’ preferences for fresh fruit quality, and understanding the profitability and various other factors affecting growers’ adoption of new technologies, such as new cultivars, improved pest management systems, and labor enhancing mechanisms.